RusAutoNews.Com – Avtovaz plans to sell 280,000-300,000 Lada automobiles in Russia in 2017, as told by the company chairman Nicolas Maure at the Tatarstan International Automotive Forum, TIAF supported by Automechanika. “Russian market will reach 1.45-1.5 million units this year. If you take into account the share of Lada as 20%, the sales figure of the brand will be somewhere in between 280,000-300,000 units maximum” – Maure said. Avtovaz has sold almost 266,300 Lada vehicles in 2016. Thereby, the sales of Avtovaz may grow by up to 13% in 2017.
According to Maure, revenue growth and efficiency improvement are the key targets of the company in 2017.
Revenue growth is expected through the promotion of the Lada brand image, growth of after sales services and export push: Avtovaz may start the exports of Lada 4×4 to China by the end of the year. Maure has noted that deliveries to China are expected to start towards the end of the year.
Efficiency improvement is targeted through leverage of synergies with Renault-Nissan Alliance, digital transformation, increasing process and manufacturing efficiency and purchase optimisation.
Avtovaz plans to increase the localisation level from 70% to 75% in the nearest future and up to 80% in the long term. Maure stated that 50% of the suppliers are local Russian manufacturers, 30% local foreign manufacturers and 20% from abroad.