Autostat – The sales of Ford Sollers have increased by 10% in Russia in 2016, to 42,528 vehicles. Ford Transit and special versions based on Ford Kuga and Ford Focus have made the main contributions in the growth of sales, as stated by Ford Sollers press office. As noted, the company has managed to increase its sales despite the market shrinkage, due to a large-scale transformation of the model range, reasonable pricing policies and the effective implementation of long-term localisation strategies.
The new generation of Ford Transit has shown the highest growth rate in sales in 2016, with 63%. A total number of 5562 Ford Transit have been sold last year. Ford Transit new generation has achieved a record number of sales in December, since its entry to the Russian market, with 693 vehicles, indicating a 38% year-on-year increase. Transit owes its success in the market to the number of various versions, meeting different needs of Russian customers. The range is presented via a new network of specialised Transit centres opened in 2016, making the full range of models based on Transit accessible to public, with more than 25 options for special and social purposes.
Ford Focus has maintained its position as the most popular model of the brand in Russia. The sales of the bestselling model have risen by 8% in 2016, despite the downward trend in Russian C-segment market, with 11,973 units.
The rising demand for SUV has triggered the sales of off-road models such as: Ford EcoSport and Ford Kuga, by 15% and 18% respectively. Thanks to the introduction of the new Ford Kuga to the Russian market, which is being manufactured at Ford Sollers plant in Elabuga since December, the company has successfully completed the full renovation of the model range for the Russian market, now offering its customers a completely new line of Russian Ford SUV models. The new Ford Kuga has been designed to strengthen the position of the brand in a key segment, by repeating the success of its predecessor.
The growth in the sales of Ford Fiesta, which was introduced to the Russian market by the company in Summer 2015, has amounted to 29% in 2016.